25 Review Request Templates by Industry: Word-for-Word Scripts You Can Ship Tomorrow
Industry-specific review request templates ready to copy-paste, organized by service category. SMS, email, and verbal scripts with conversion data behind each.
Most small businesses use one generic review request template across all customers and wonder why conversion stays low. The fix is segmentation: different industries have different ask moments, different customer mental states, and different optimal phrasings. This piece is the cross-industry template library you can copy-paste tomorrow.
Templates are organized by industry, with conversion data behind each. Replace variable placeholders with your CRM or POS values and ship.
Restaurants
Receipt QR copy:
Loved your visit?
[QR CODE]
30 seconds for a Google review.
Conversion: 8 to 12 percent.
Post-visit email (48 hours after dining):
Subject:
{firstName}, was the table by the window OK?Hey
{firstName}, hope you enjoyed Saturday night. If you have a minute, a quick Google review would help us a lot:[BUTTON: Leave a quick review]
If anything was off, hit reply and we will fix it.
Conversion: 4 to 12 percent. We covered the broader restaurant patterns in get more Google reviews for your restaurant.
Salons and barbershops
Post-blow-dry verbal ask:
"You are looking great. Quick favor before you head to checkout: would you mind taking 30 seconds for a Google review? I can text you the link right now."
Conversion: 30 to 40 percent. We covered the dynamic in reviews for hair salons.
Instagram-tag DM follow-up:
"So glad you love it. Quick favor when you have a sec: would you mind dropping a Google review? Means a lot."
Conversion: 5 to 12 percent.
Home services (HVAC, plumbing, electrical)
Post-service SMS (within 2 hours):
"Hi
{firstName}, thanks for choosing us today. Could you take 30 seconds to leave a quick review? It really helps us out:{link}"
Conversion: 12 to 25 percent. We covered home services in reviews for HVAC and plumbing.
Pre-departure verbal ask:
"All set. The breaker had a loose connection that was overheating. Quick favor before I head out: would you mind taking 30 seconds to leave us a Google review? I can text you the link right now from my phone."
Conversion: 35 to 45 percent.
Hotels and B&Bs
Post-stay email (48-72 hours):
Subject:
{firstName}, was the room OK?Hey
{firstName}, thanks for choosing us. Hope the trip was smooth.If you have a minute, a quick Google review would help us reach more travelers like you:
[BUTTON: Leave a Google review]
Hope to see you again.
Conversion: 4 to 12 percent. We covered hotels in reviews for hotels and B&Bs.
Dental practices
In-chair verbal ask (after procedure):
"All done. Looking great. Quick favor before you head up to the front: would you mind taking 30 seconds to leave us a Google review? I can text you the link right now."
Conversion: 18 to 28 percent. We covered dental in reviews for dental practices.
Doctor and medical practices
Post-visit SMS (24-72 hours):
"Hi
{firstName}, thanks for visiting Dr.{lastName}last week. Quick favor: would you mind taking 30 seconds for a Google review? It really helps us out:{link}"
Conversion: 6 to 12 percent. Note generic phrasing for HIPAA compliance. We covered medical in doctor and GP reviews.
Lawyers and law firms
Post-case-resolution email (1-2 weeks after close):
Subject: Quick favor,
{firstName}?Hi
{firstName}, hope you have had a chance to settle in after the matter resolved. When you have a moment, would you mind taking 30 seconds for a Google review? It really helps us reach more people who need similar help. Here is the link:{link}
Conversion: 20 to 30 percent. Note: never reference specifics. We covered legal in reviews for lawyers and law firms.
Real estate agents
Post-closing email (5-10 days after):
Subject: Congrats on closing,
{firstName}Hi
{firstName}, hope you are getting settled in. When you have a moment, would you mind taking 30 seconds for a Google review? If you can mention how the inspection period went and how I handled the negotiation, that would help future buyers. Here is the link:{link}
Conversion: 30 to 40 percent. We covered real estate in reviews for real estate agents.
Auto repair shops
Post-pickup SMS (1-2 hours after):
"Hi
{firstName}, hope the{vehicleMake}is running well. Quick favor: would you mind taking 30 seconds for a Google review? It really helps us out:{link}"
Conversion: 12 to 18 percent.
Wedding planners
Post-honeymoon email (2-4 weeks after wedding):
Hi
{firstName}and{partnerFirstName}, hope the honeymoon was magical. Quick favor when you have a moment: would you mind taking 30 seconds for a Google review? Specifically mentioning the day-of coordination would help future couples. Here is the link:{link}
Conversion: 50 to 65 percent. We covered wedding planners in reviews for wedding planners.
Photographers
Gallery-delivery email:
Hi
{firstName}, your photos are ready:{galleryLink}. Hope you love them. Once you have looked through, would you mind taking 30 seconds for a Google review? It helps couples like you find me. Here is the link:{reviewLink}
Conversion: 35 to 50 percent. We covered photographers in reviews for photographers.
Tutoring services
Post-result email (after test/exam result lands):
Hi
{parentFirstName}, congrats on{studentFirstName}'s improvement. Quick favor when you have a moment: would you mind taking 30 seconds for a Google review? Mentioning the test result would help future parents. Here is the link:{link}
Conversion: 25 to 40 percent.
Fitness studios
30-day attendance trigger:
Hey
{firstName}, you have been crushing it the past month. Quick favor: would you mind dropping a quick Google review? It really helps us bring in more people like you.
Conversion: 25 to 35 percent.
Past-customer re-engagement (universal)
Q1 quarterly campaign:
Hey
{firstName}, hope you had a good holiday. Quick favor when you have a moment: would you mind taking 30 seconds for a Google review of [last year's service]? It really helps us reach more customers who need similar help. Here is the link:{link}
Conversion: 2 to 8 percent.
Email signature line (universal)
P.S. If we did good work for you, a quick Google review would mean a lot:
{link}
Conversion: under 1 percent per email but compounds at scale.
Tips for using these templates
1. Replace variable placeholders consistently. Make sure your automation system can fill {firstName}, {serviceName}, etc. before deploying.
2. Test conversion for two weeks before adjusting. Measure response rate before iterating; do not change templates based on a few-day sample.
3. Update quarterly, not monthly. Customers notice if your communication style shifts every month.
4. Localize for language and culture. These templates are written for English-speaking markets. Adapt phrasing for German, French, Spanish, etc. if your customer base is multilingual.
5. Always include the direct link. Templates without a link or with "find us on Google" instead convert at one-quarter the rate.
How Review Manager generates the links
What businesses actually use Review Manager for in this context:
- Generates short branded URLs that fit cleanly in SMS character limits and email templates
- Auto-routes 5-star clicks to Google, 1-to-3-star clicks to private feedback
- Tracks conversion per channel so you know which template performs best
- Multi-language landing page in 6 languages
The free tier covers a single channel. Pro at 5.99 EUR per month adds custom branding. Business at 19.99 EUR per month supports up to 5 review links.