Der Review Manager Blog
Ehrliche Taktiken für mehr Online-Bewertungen, legal. Geschrieben für Marketer, Inhaber und Operator.
How Google Reviews Drive Local SEO: The Ranking Signals Decoded
The four review-derived signals Google uses to rank local businesses, with citations to Google's own documentation and Whitespark's 2024 ranking factors survey. Plus a six-month plan to move the map pack.
Review Gating Is Illegal: The FTC's $4.2M Lesson and Why Google Bans It
Review gating, the practice of hiding the public review path from unhappy customers, has been illegal in the US since 2019. The American Med Spa case, the 2024 FTC rule, and Google's policy spelled out in plain English.
Soft-Nudging vs. Review Gating: Where the Legal Line Actually Sits
The honest distinction between routing customers by satisfaction (legal) and blocking unhappy customers from public platforms (illegal). Six concrete examples on each side of the line, plus the 30-second self-test.
The 0.1-Star Math: What Your Google Rating Actually Does to Revenue
How a 0.1-star difference moves real revenue, worked through restaurants, home services, and salons. The Harvard Business School paper, the rounding-threshold problem, and why review count multiplies the rating effect.
Welcome to the Review Manager Blog
A short note about what this blog covers and who it is for. Written for marketers, owners, and operators who want honest tactics for collecting more reviews.
What Is Review Management? A Small-Business Guide for 2026
An honest definition of review management beyond the marketing fluff. The four components, where ad-hoc fails, when software starts paying off, and where review management ends and review gating begins.